Brand and Product PR: Chatroom has managed the PR launch of Dyson in South Africa, securing coverage across major consumer magazines as well as newspapers.
Action Steps
- Visit Dyson in Malmesbury, UK
- Development of Press Releases with various angles, from personal interest to benefits of the products
- Media trips with selected journalists to Malmesbury for Sir James Dyson
- Interview, co-ordination of media product tests and photo shoots
Outcome
- Free editorial coverage across major lifestyle, design and consumer publications and newspapers.
- Media co-operations and competitions with selected titles
- Co-operation with selected publication at lifestyle events
Client Profile
Dyson is a world leader in innovative vacuum cleaner technology.