Corporate PR and Communication, Brand Launch, Advertising: Maersk Line needs an annual print media campaign focusing on the company’s different areas of expertise, enhanced by regular editorial coverage and interviews with key management. Chatroom also handled the launch of the new Maersk Line brand in South Africa in 2006.
Action Steps
- Photographs of Maersk ships, containers, operations and related features
- Development of print campaign with three motives (Reefer, Relationship, E-commerce)
- Analysis of industry media and relevant features, development of media plan
- Booking of advertisements
- Media liaising: Securing editorial coverage, interview briefs, editing
- Brand Launch event management throughout South Africa
- National Brand Launch implementation, electronic brand launch tools, e.g. AV, multimedia show
- Print advertising and marketing collateral for Maersk Namibia and Maersk Mozambique
Outcome
- Brand Launch Campaign
- Print Campaign
- Annual media plan for South Africa and Namibia to maximise coverage in relevant publications and features
- Free editorial nationally, interviews with MD and key personnel
- Profiling of management
- Key messages for PR purposes
- local Maersk image library for advertisements, advertorials and other purposes
visit website of Maersk Line
