Corporate PR, Brand PR, Corporate Communication, Advertising: Chatroom has been appointed to handle Public Relations and Brand Management. Chatroom has been supporting Manpower SA with strategic Media Relations, as well as an internal and external Brand Awareness Campaign, comprising of Events, PR and Advertising.
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For our ongoing PR, Chatroom has been awarded the PRISM Award in the Business to Business category by the Public Relations Institute of Southern Africa (PRISA). read more >>
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Objectives of the campaign
- Position Manpower in the South African employment services market as staffing experts with local expertise and global best practice knowledge
- Create brand awareness through creative, cost-effective initiatives and consistent use of the brand externally and internally
- Change prevailing perception (association with the previous South African labour department)
Action Steps
- Position Manpower as experts in the world of work through White Papers
- Disseminate Manpower Employment Outlook Survey (MEOS) to specialist journalists
- Develop and implement a Brand Awareness Campaign for a broad target audience
- Streamline communication tools, i.e. website, printed material and advertisements
- Implement the Manpower global brand guidelines, including key terminology
- Living the Manpower brand through internal branding activities
Outcome
- Ongoing media coverage in business, finance and trade publications
- Manpower Employment Outlook Survey (MEOS) regarded and requested by publications as credible source and indicator for industry information and trends
- Interviews on current affairs across all media
- Consistent Brand Identity across all media and company culture
- Brand Awareness Campaign covering radio, outdoor, online and print
Client Profile
Manpower SA is a division of global employment services giant Manpower Incorporated.