Chatroom is proud to announce that they have recently been awarded bronze for their two entries into the PRISM Awards. The 2011 awards that will be added to their list of growing accolades are Bronze awards in the Media Relations and Public Relations categories for Chatroom's successful "SolarWorld Sun-TV Campaign" and "The Cape Cobra Story" campaign respectively.
For the third consecutive year, since entering the prestigious PRISM Awards, Chatroom has received awards for all projects and clients that have been entered. "We are very happy and excited about the awards. It's a testament of the amount of time, effort and skill that we apply to our work. These awards will further cement our status as a leading agency in the communications industry, highlighting our wide range of competencies," says Gordana McNamara, Chatroom Director.
The "SolarWorld Sun-TV Campaign" for SolarWorld Africa entailed Media Relations for the client. In line with SolarWorld's global corporate social investment efforts and to assist sustainable social development in Africa the campaign took advantage of the 2010 World Cup by supplying underprivileged communities with solar powered Sun-TVs to watch the soccer matches. Chatroom pitched story angles to media, secured and coordinated various national and international TV coverage for the campaign.
"The Cape Cobra Story" project came about to launch Cape Cobra, the leather goods manufacturer's own line of handbags and fashion items. The story told of how Cape Cobra has produced some of the finest leather for designers around the world. Chatroom identified story angels and communicated this to media with the result that Cape Cobra received publicity in the leading lifestyle and inflight publications in Africa. One of the challenges that presented itself with this campaign was that Cape Cobra is a local South African Luxury brand that has to compete with global traditional luxury brands such as Hermès or Louis Vuitton that are supported by significantly larger budgets. Chatroom handled this by focusing on creative PR events and establishing individual relationships with fashion journalists that the client could continue to maintain themselves. Chatroom also established partnership opportunities with local fashion design brands, including Gavin Rajah which immediately uplifted the Cape Cobra brand and increased brand awareness.
The awards ceremony took place at the Vineyard Hotel in Cape Town on Thursday, 24 March and was attended by some of the leading PR agencies in the country. "We are staunch believers in excellence and supporters of initiatives like the PRISM awards. Their contribution towards nurturing healthy competition in the communications industry is vital to its future." added Angela Naumann, Chatroom Director and past Chairperson of the PRISA Western Cape Committee.
About SolarWorld
The SolarWorld AG Group (ISIN: DE0005108401) is a worldwide leader in offering high quality, crystalline solar-power technology. Its strength is its fully integrated solar production. From silicon as the raw material through wafers, cells and modules all the way to turn-key solar systems, including recycling, the group combines all stages of the solar value chain. The central business activity is selling quality modules into the installation and distribution trades and crystalline wafers to the international solar cell industry.
About Cape Cobra
South African leathercraft company, Cape Cobra, offers an exotic leather range that includes amongst others, high quality, exquisitely designed, luxurious handbags, belts and accessories. Items are handcrafted from the finest Alligator, Nile Crocodile, Ostrich, Lizard, Whip Snake and Python skins for top international design houses and labels such as Michael Kors, Judith Leiber and Tiffanys. These exclusive bags have also been spotted on the arms of local and international celebrities such as Sandra Bullock, Jennifer Lopez and Anne Hathaway.
For media information contact:
Chatroom
Zukiswa Nomnganga, Account Manager
P: +27 11 463 7078
M: +27 82 557 7877
E:
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