PR and Advertising: MTU South Africa (Pty) Ltd. appointed Chatroom to handle their PR and Advertising to position the company as global leader in the provision of diesel engines
Action Steps
- Public Relations in 7 different applications: Power Generation, Marine, Mining, Defense, Rail, Naval, CSI aligned with global corporate communications headed up by MTU Friedrichshafen
- Media Plan and Development
- Advertising – coordination and placement
- Structure Web-site content, write copy, liaise with MTU Friedrichshafen for design of Web-site
- Photography
- Consult content, incl. financial structures and proofing, design of Annual Business Report
- Corporate client event for RSD – DCD Dorbyl in Joburg
- Event Management for 100 years celebrations in Joburg and Cape Town
Outcome
- Publicity in national and Africa newspapers and specialist magazines throughout all markets and applications
- 5 page profile of MTU in African Mining
- Media Plan
- Advert placements throughout national specialist magazines
- Annual Business Report
- Corporate client event
- 100 years events in Joburg and Cape Town