Corporate PR, Corporate Communication, Brand Development, Advertising: Initially, the company needed Public Relations for its BBBEE deal in 2005. Old Mutual Investment Group South Africa (OMIGSA) facilitated this deal and had become a shareholder. At the same time – having become a market leader nationally and stepping onto the international arena – Anchor Industries had outgrown its look and feel.
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For our ongoing PR, Chatroom has been awarded the PRISM Award in the Business to Business category by the Public Relations Institute of Southern Africa (PRISA). read more >> |
Action Steps
- Public Relations for the BBBEE deal incl. press conference
- Competitor benchmarking nationally and internationally and communication tool check-up
- Extensive site visits
- Photoshootings
- Brand Identity workshop and definition of brand and its offerings
- Brand design including the revision of collateral
- Media plan development for public relations and advertising
- Ongoing public relations and brand design
Outcome
- Press conference and press kit
- Publicity in national newspapers and specialist magazines for the BBBEE deal
- Extensive print and online coverage with corporate and personal profiling as well as on projects
- Brand strategy and Corporate Design guidelines
- Brand Design: packaging, heavy-duty equipment branding, corporate clothing, website, e-newsletter, catalogues, stationery
- Corporate picture library
- Trade show activities nationally and internationally
- Advertising print and online
Client Profile:
Anchor Industries is an internationally operating, privately owned company based in South Africa, offering sales, testing and rental of equipment throughout the lifting, rigging, marine and offshore mooring divisions to local and international clients. The company was established in 1994 and has fully-fledged offices in Durban, Cape Town and Johannesburg. Equipment and procedures are strictly controlled through the DNV approved ISO9001:2000 Quality Management System.