Brand Strategy and Development, BTL campaign and material development: The former Cape Oil Gas Initiative was seeking to develop a new brand that would position Cape Town and the Western Cape in particular and South Africa as a whole as an oil supply hub in the face of increasing opportunities of the West African oil and gas exploration activities while at the same time working together with other African nations.
Action Steps
- Stakeholder interviews
- Competitor benchmarking
- Communication tool check-up
- Brand Hypothesis and Brand Validation
- Brand Identity Development
- Brand Design and concept for brand launch.
Outcome
- Name "South African Oil and Gas Alliance" with the slogan “Unlocking African Value”
- Clearly defined Brand Positioning, Brand Essence and Brand Architecture
- Detailed definition of the Brand Identity
- Brand Design: logo, claim, colors, layouts
- Brand Design guideline
Client Profile
The South African Oil and Gas Alliance represents a wide range of South African Suppliers, service providers and international partners. It services the Exploration and Production, New Project Development, Fabrication and Construction and Repairs and Maintenance sectors.