Internal Communications and Brand Development: Chatroom has been tasked to align the internal brand of the division and to develop an internal communications program to communicate one message to all stakeholders.
Action Steps
- Create three-phase project plan for internal brand communication, spanning over two years
- Initial snap-shot research across different countries and teams followed by comprehensive survey
- Definition of project goals
- Desk research on all communication material available
Outcome
- Definition of new Brand Identity
- Alignment of Brand Design
- Communications Strategy and infrastructure
- Communications roll-out plan
- Structure for internal knowledge management
Client Profile
Toyota Tsusho Africa Ltd is wholly owned subsidiary of Toyota Tsusho Cooperation and was founded as a trading and supply-chain specialist of the Toyota Group.