PR and Design: Chatroom has been handling Elixir Spa’s Public Relations, positioning the spa as a quick, convenient on Cape Town's beach mile, yet very pampering spot to wind down.

Outcome:

• editorial coverage in Inflight Magazines, Tourism publications and consumer magazines and publiations such as House & Leisure, O-Magazine, Property News, Shape, DeKat, Sunday Times and other.
• editorial coverage on seasonal themes, e.g. Chocolate winter treat(ment)s
• e-marketing for special offers to a targeted database

Marketing Planning, PR: Chatroom conducted a marketing workshop with Grootbos management defining the key points that make out the uniquness of the place as well as key messages for all communication efforts.

Action steps

The Grootbos Brand Identity is defined through 5 pillars that make out the uniqueness of this place:

• Workshop
• Brand identity definition
• Press release and media liaison
• Activities
• Foundation

… in harmony with nature
The workshop was followed up with PR to selected publications

Outcome

• Five pillars brand identity
• Editorial in selected publications

Client Profile

Grootbos Private Nature Reserve is luxury accommodation situated on the fynbos and fored glad hills. It has carved a unique niche in the up market eco-lodge sector by specializing in the Cape region of South Africa’s flora and marine biodiversity

visit website of Grootbos Private Nature Reserve

PR and Brand Design: Chatroom was tasked to develop the brand design for Winchester Mansions. Chatroom is coordinating Public Relations for the hotel, restaurant and special events such as the Sunday Jazz Brunches and the Grape Gourmet evenings.

Action Steps

• Brand Development incl. Brand Identity workshop, brand design and internal communication of the revamp
• Development of marketing material
• Ongoing PR activities for the hotel, restaurant and special events
• Provide architecture of participation for social media

Outcome

• Brand Identity with revamp of the brand throughout all applications
• Marketing material, including brochures for English and German speaking audiences
• Free editorial coverage including radio for the hotel, restaurant and special events
• Active social media presence
• Strong positioning of the brand
• Increased brand awareness throughout the service chain and emotional bond to the brand

Client Profile

Winchester Mansions is a leading seafront hotel in Cape Town.

visit website of Winchester Mansions