PR and Advertising: MTU South Africa (Pty) Ltd. appointed Chatroom to handle their PR and Advertising to position the company as global leader in the provision of diesel engines

Action Steps

• Public Relations in 7 different applications: Power Generation, Marine, Mining, Defense, Rail, Naval, CSI aligned with global corporate communications headed up by MTU Friedrichshafen
• Media Plan and Development
• Advertising – coordination and placement
• Structure Web-site content, write copy, liaise with MTU Friedrichshafen for design of Web-site
• Photography
• Consult content, incl. financial structures and proofing, design of Annual Business Report
• Corporate client event for RSD – DCD Dorbyl in Joburg
• Event Management for 100 years celebrations in Joburg and Cape Town

Outcome

• Publicity in national and Africa newspapers and specialist magazines throughout all markets and applications
• 5 page profile of MTU in African Mining
• Media Plan
• Advert placements throughout national specialist magazines
• Annual Business Report
• Corporate client event
• 100 years events in Joburg and Cape Town

visit website of MTU

We will take your brand’s values and see that they are seamlessly translated into the digital spectrum.

The future is happening and it is happening online. The internet has given birth to a digital communication revolution. Make sure your brand is not lost in cyberspace, but on the screen of every potential customer.

• Web design: with Chatroom web design that speaks with authority, clarity and elegance, be sure to be part of this to harness the rich possibilities.
• Multimedia: your brand is not a one-dimensional entity, and can be enriched through the dynamics of multimedia communication.
• Online advertising: there’s plenty of it clogging up bandwidth, and we at Chatroom focus on designing effective online communication that cuts through the spam. Your newsletter, banner or direct e-marketing can reach your target market directly through their computer and mobile phone.
• Social Media: many companies fear they will lose authenticity in the extension of their standard brand communication to social media communication. At Chatroom, we are sensitive to all these concerns and seek to design digital strategy that delivers measurability and multidimensionality of your brand. We construct your social media strategy with business goals in mind.

Corporate PR, Brand PR, Corporate Communication, Advertising: Chatroom has been appointed to handle Public Relations and Brand Management. Chatroom has been supporting Manpower SA with strategic Media Relations, as well as an internal and external Brand Awareness Campaign, comprising of Events, PR and Advertising.  

	For our ongoing PR, Chatroom has been awarded the PRISM Award in the Business to Business category by the Public Relations Institute of Southern Africa (PRISA).   read more >>

Objectives of the campaign

• Position Manpower in the South African employment services market as staffing experts with local expertise and global best practice knowledge
• Create brand awareness through creative, cost-effective initiatives and consistent use of the brand externally and internally
• Change prevailing perception (association with the previous South African labour department)

Action Steps

• Position Manpower as experts in the world of work through White Papers
• Disseminate Manpower Employment Outlook Survey (MEOS) to specialist journalists
• Develop and implement a Brand Awareness Campaign for a broad target audience
• Streamline communication tools, i.e. website, printed material and advertisements
• Implement the Manpower global brand guidelines, including key terminology
• Living the Manpower brand through internal branding activities

Outcome

• Ongoing media coverage in business, finance and trade publications
• Manpower Employment Outlook Survey (MEOS) regarded and requested by publications as credible source and indicator for industry information and trends
• Interviews on current affairs across all media
• Consistent Brand Identity across all media and company culture
• Brand Awareness Campaign covering radio, outdoor, online and print

Client Profile

Manpower SA is a division of global employment services giant Manpower Incorporated.

website of Manpower South Africa

Corporate PR, Corporate Communication, Brand Development, Advertising: Initially, the company needed Public Relations for its BBBEE deal in 2005. Old Mutual Investment Group South Africa (OMIGSA) facilitated this deal and had become a shareholder. At the same time – having become a market leader nationally and stepping onto the international arena – Anchor Industries had outgrown its look and feel.

	For our ongoing PR, Chatroom has been awarded the PRISM Award in the Business to Business category by the Public Relations Institute of Southern Africa (PRISA).   read more >>

Action Steps

• Public Relations for the BBBEE deal incl. press conference
• Competitor benchmarking nationally and internationally and communication tool check-up
• Extensive site visits
• Photoshootings
• Brand Identity workshop and definition of brand and its offerings
• Brand design including the revision of collateral
• Media plan development for public relations and advertising
• Ongoing public relations and brand design

Outcome

• Press conference and press kit
• Publicity in national newspapers and specialist magazines for the BBBEE deal
• Extensive print and online coverage with corporate and personal profiling as well as on projects
• Brand strategy and Corporate Design guidelines
• Brand Design: packaging, heavy-duty equipment branding, corporate clothing, website, e-newsletter, catalogues, stationery
• Corporate picture library
• Trade show activities nationally and internationally
• Advertising print and online

Client Profile:

Anchor Industries is an internationally operating, privately owned company based in South Africa, offering sales, testing and rental of equipment throughout the lifting, rigging, marine and offshore mooring divisions to local and international clients. The company was established in 1994 and has fully-fledged offices in Durban, Cape Town and Johannesburg. Equipment and procedures are strictly controlled through the DNV approved ISO9001:2000 Quality Management System.

visit website of Anchor Industries