Brand name and website, exhibition stand design: Bloy tasked Chatroom with the brand design for their interrelated Grade Control software. Chatroom also assisted Bloy with the official launch of their software at the 2012 AusIMM International Mining Geology Conference in New Zealand: From start to finish, this project took just four months to complete. Now we provide ongoing design support to Bloy and Blockbuster.

ACTION STEPS

• In-depth briefing with the team on product and service offerings and the market
• Define strategic framework with client
• Identify the visual landscape of the software brand
• Create the logo and Look & Feel of Blockbuster Suite
• Derive logos for the suite's applications: Blockbuster Manager, Blockbuster Scripter, and Blockbuster Reporter
• Design and develop content for website and other brand applications
• Propose software brand options in line with the identified strategic points

OUTCOME

• Blockbuster Suite Brand Design
• Marketing collateral, i.e. fact sheets and give-aways
• Expo stand design, incl. furniture and AV equipment
• Website with Content Management System

PRODUCT PROFILE

Blockbuster is a full-feature, off-the-shelf grade control solution which manages daily updates to resource models and mine plans. It provides rapid, expert evaluation of data generated from drilling, logging and geological mapping. Add-on modules for mining software enable high-level customisation to achieve site-specific goals. Blockbuster is yet another expert solution brought to you by Bloy.

Visit the Blockbuster Suite website

Brand Identity Development, BTL, Website: Chatroom was commissioned to develop the Brand Identity.

Action Steps

• Management of brand identity workshop,
• competitor research
• communication tool check-up
• Brand Hypothesis
• Brand Validation
• Brand Identity Development
• Brand Design
• Design and Production of communication tools and collateral
• Website re-vamp/ development (structure, content, imagery and icons)

Outcome

• Brand Identity Plan: Vision, Mission, Values, Brand Personality, Brand Positioning, Brand Essence
• Brand Design: logo, fonts, colors, style elements, imagery
• Style Guide for brand applications
• Brand Map (poster and pocket size)
• Website re-design
• Member and Partner packs incl. cards, stickers, jewel cases
• Promotion packs and ideas
• Internal marketing material, e.g. mouse pads

 

Client Profile

Amazing Vouchers is a web-based loyalty program providing members with freebies and discounts from a broad national supplier base

 

visit website of Amazing Vouchers

Brand Development, Brand and Product PR, BTL: Chatroom developed the Brand Identity for Mellerware.

 

Action Steps

• Management of Brand Identity workshop
• Competitor Research, Communication- tool Check-up
• Brand Hypothesis, Brand Validation, Brand Identity Development
• Brand Design: Redesign of Packaging, slogan development
• Design and Production for communication tools and collateral
• Website re-development, Public Relations
• Launch Event, Advertising Design

 

Outcome

• A clearly defined Brand Strategy, Brand Positioning and Brand Essence for Mellerware
• A clearly defined Brand Architecture for Creative Housewares
• A detailed definition of the Brand Identity: Brand as an Organisation, Brand as a Product, Brand as a Person, Brand as a Symbol
• A new slogan: Trends for Life
• Packaging design
• Communication tools: catalogue, brochure
• Brand Style guide
• Website update
• Ongoing product coverage, media co-operations and competitions
• Co-operations with Elle Decoration for product presentation at SA Design Expo Decorex

 

Client Profile

Mellerware is a South African small appliance brand and main brand of South African appliance distributor Creative Housewares.

visit website of Mellerware

Brand Design: Chatroom was commissioned to develop the Brand Design for “That’s Africa”

 

Action Steps

• Brand Development Workshop and proprietary process
• Brand Design
• Ad Design

Outcome

• Brand Identity
• Brand Design: Logo and stationery
• Corporate Brochure Design, Copy (German and English) and Production
• Ad Design

 

Client Profile

That’s Africa is a Cape Town based tour operator specializing in creative concepts for foreign incoming travel and incentives.

 

visit webiste of That's Africa

The feeling your client gets when they think about your brand, that’s design. We know how to make that a very good feeling!

 

The power of logos, brand names, strap-lines and packaging can’t be ignored. From shapes to shades, right down to the texture of paper used for a letterhead, we know the pivotal emotional effects of good visual design.

• Visual and emotional representation of brand: logo development, name creation, Look & Feel
• Corporate and Brand Communication: stationery, brochures, company profiles, annual reports, websites

Brand Design and applications: Pallinghurst Resources is an investment holding company which pursues opportunities in natural resources. Its four investment platforms are colored gemstones, steel feed materials, the luxury brand Fabergé. Pallinghurst is listed on the Johannesburg and Bermuda Stock Exchange and pursues investment opportunities in Africa and Australia. Chatroom was appointed for Logo re-design and within this process, to develop the corporate identity for the organisiation, putting emphasis on people not “figures”

 

Action Steps

• Intensive briefing session with the team
• Define visual landscape of the brand
• Create logo and Look&Feel of the brand
• Select appropriate high-quality paper stock and finishing techniques for print production

 

Outcome

• Bold and agile brand Look&Feel
• Corporate communication material, e.g. business cards and letterheads with premium finishes
• Material for both UK and South African offices

 

Client Profile

Pallinghurst is an investment holding company which pursues opportunities in natural resources globally. Its four investment platforms are coloured gemstones, the luxury brand Fabergé, steel feed materials and platinum group metals.

 

visit website of Pallinghurst Resources

Brand Design and applications: Chatroom has been tasked to develop the brand design for DesignSpaceAfrica, the firm of award winning architect Luyanda Mpahlwa.

 

Action Steps:

• Consultation on brand name
• Exploration of the diverse local visual languages and expressions
• Presentation of concept design proposals
• Creation of concepts for marketing material in cooperation with in-house design team

 

Outcomes:

• Logo design
• Business cards and stationery
• Concept designs for marketing collateral
• Design guidelines for brand applications and marketing material generated in-house

 

Client Profile

DesignSpaceAfrica is an architectural firm based in Cape Town, South Africa, with a broad local and international client base. Along the motto “Design: the freedom to create”, the firm offers cutting-edge architectural solutions for buildings, interior and urban spaces. Its team was involved in flagship projects such as the South African Embassy in Berlin and the award-winning 10x10 Housing Project.

Brand Strategy and Development, BTL campaign and material development: The former Cape Oil Gas Initiative was seeking to develop a new brand that would position Cape Town and the Western Cape in particular and South Africa as a whole as an oil supply hub in the face of increasing opportunities of the West African oil and gas exploration activities while at the same time working together with other African nations.

 

Action Steps

• Stakeholder interviews
• Competitor benchmarking
• Communication tool check-up
• Brand Hypothesis and Brand Validation
• Brand Identity Development
• Brand Design and concept for brand launch.

 

Outcome

• Name "South African Oil and Gas Alliance" with the slogan “Unlocking African Value”
• Clearly defined Brand Positioning, Brand Essence and Brand Architecture
• Detailed definition of the Brand Identity
• Brand Design: logo, claim, colors, layouts
• Brand Design guideline

 

Client Profile

The South African Oil and Gas Alliance represents a wide range of South African Suppliers, service providers and international partners. It services the Exploration and Production, New Project Development, Fabrication and Construction and Repairs and Maintenance sectors.

 

visit website of SAOGA

Corporate PR and Communication, Brand Launch, Advertising: Maersk Line needs an annual print media campaign focusing on the company’s different areas of expertise, enhanced by regular editorial coverage and interviews with key management. Chatroom also handled the launch of the new Maersk Line brand in South Africa in 2006.

 

Action Steps

• Photographs of Maersk ships, containers, operations and related features
• Development of print campaign with three motives (Reefer, Relationship, E-commerce)
• Analysis of industry media and relevant features, development of media plan
• Booking of advertisements
• Media liaising: Securing editorial coverage, interview briefs, editing
• Brand Launch event management throughout South Africa
• National Brand Launch implementation, electronic brand launch tools, e.g. AV, multimedia show
• Print advertising and marketing collateral for Maersk Namibia and Maersk Mozambique

 

Outcome

• Brand Launch Campaign
• Print Campaign
• Annual media plan for South Africa and Namibia to maximise coverage in relevant publications and features
• Free editorial nationally, interviews with MD and key personnel
• Profiling of management
• Key messages for PR purposes
• local Maersk image library for advertisements, advertorials and other purposes

 

 

visit website of Maersk Line