PR and Advertising: MTU South Africa (Pty) Ltd. appointed Chatroom to handle their PR and Advertising to position the company as global leader in the provision of diesel engines

Action Steps

• Public Relations in 7 different applications: Power Generation, Marine, Mining, Defense, Rail, Naval, CSI aligned with global corporate communications headed up by MTU Friedrichshafen
• Media Plan and Development
• Advertising – coordination and placement
• Structure Web-site content, write copy, liaise with MTU Friedrichshafen for design of Web-site
• Photography
• Consult content, incl. financial structures and proofing, design of Annual Business Report
• Corporate client event for RSD – DCD Dorbyl in Joburg
• Event Management for 100 years celebrations in Joburg and Cape Town

Outcome

• Publicity in national and Africa newspapers and specialist magazines throughout all markets and applications
• 5 page profile of MTU in African Mining
• Media Plan
• Advert placements throughout national specialist magazines
• Annual Business Report
• Corporate client event
• 100 years events in Joburg and Cape Town

visit website of MTU

Activate all the dynamics of your brand, from internal newsletters to annual reports. Make sure your staff are all on the same page.

• Crisis Communication: we will aid you in setting up processes and methods for handling critical events; managing media relations during periods of heightened awareness and keeping your head – and image – above water.
• Change Communication: from mergers and acquisitions to restructuring, we are here to help you and your customers and clients through all future developments.
• Investor Relations: disseminating qualitatively and quantitatively accurate financial information, high class investor events, financial media relations, investor data base management.
• Corporate Video: as an essential part of creating a brand vision within a company, Chatroom specialises in capturing the essential details of your work.

Change Communication, Internal Communication: Deutsche Bank was undergoing several smart sourcing processes. These processes afforded highly sensitive internal Project Communication and Chatroom was asked to provide full-time support to effectively manage the Change Communication over a period of 12 months.

Action Steps:

• Development of a Communication Plan
• Setting up of an effective communication infrastructure
• Development of communication guidelines
• Development and implementation of communication tools
• Ongoing liaison with the different workstreams of the project team
• Development and implementation of feedback measures.

Outcome:

• Communications plan and guidelines
• Revamped intranet site with Change Section
• Quarterly project reports, newsletters, management presentations and stakeholder meetings
• Result presentations

visit website of Deutsche Bank

Corporate PR, Corporate Communication, Brand Development, Advertising: Initially, the company needed Public Relations for its BBBEE deal in 2005. Old Mutual Investment Group South Africa (OMIGSA) facilitated this deal and had become a shareholder. At the same time – having become a market leader nationally and stepping onto the international arena – Anchor Industries had outgrown its look and feel.

	For our ongoing PR, Chatroom has been awarded the PRISM Award in the Business to Business category by the Public Relations Institute of Southern Africa (PRISA).   read more >>

Action Steps

• Public Relations for the BBBEE deal incl. press conference
• Competitor benchmarking nationally and internationally and communication tool check-up
• Extensive site visits
• Photoshootings
• Brand Identity workshop and definition of brand and its offerings
• Brand design including the revision of collateral
• Media plan development for public relations and advertising
• Ongoing public relations and brand design

Outcome

• Press conference and press kit
• Publicity in national newspapers and specialist magazines for the BBBEE deal
• Extensive print and online coverage with corporate and personal profiling as well as on projects
• Brand strategy and Corporate Design guidelines
• Brand Design: packaging, heavy-duty equipment branding, corporate clothing, website, e-newsletter, catalogues, stationery
• Corporate picture library
• Trade show activities nationally and internationally
• Advertising print and online

Client Profile:

Anchor Industries is an internationally operating, privately owned company based in South Africa, offering sales, testing and rental of equipment throughout the lifting, rigging, marine and offshore mooring divisions to local and international clients. The company was established in 1994 and has fully-fledged offices in Durban, Cape Town and Johannesburg. Equipment and procedures are strictly controlled through the DNV approved ISO9001:2000 Quality Management System.

visit website of Anchor Industries