Brand development and design: Having been in the industry for many years, Bloy, formerly know as BMRE, tasked Chatroom with the revamp of its brand with free reign to touch up the brand name.

ACTION STEPS

• In-depth briefing with the team on product and service offerings, and the market
• Identify the visual landscape of the Bloy brand
• Create the logo and Look & Feel of the brand

OUTCOME

• New company name in line with strategic goals: Bloy Resource Evaluation
• Corporate communication material for Bloy: business cards, fact sheet, report cover
• Corporate folder

CLIENT PROFILE

Bloy is a mineral resource evaluation consultancy specialising in smart solutions for operating mines. The company has a solid portfolio across a range of commodity types and is highly recommended by heavy weights such as AngloGold Ashanti and Anglo American.

Visit the Bloy website

Brand Identity Development, BTL, Website: Chatroom was commissioned to develop the Brand Identity.

Action Steps

• Management of brand identity workshop,
• competitor research
• communication tool check-up
• Brand Hypothesis
• Brand Validation
• Brand Identity Development
• Brand Design
• Design and Production of communication tools and collateral
• Website re-vamp/ development (structure, content, imagery and icons)

Outcome

• Brand Identity Plan: Vision, Mission, Values, Brand Personality, Brand Positioning, Brand Essence
• Brand Design: logo, fonts, colors, style elements, imagery
• Style Guide for brand applications
• Brand Map (poster and pocket size)
• Website re-design
• Member and Partner packs incl. cards, stickers, jewel cases
• Promotion packs and ideas
• Internal marketing material, e.g. mouse pads

 

Client Profile

Amazing Vouchers is a web-based loyalty program providing members with freebies and discounts from a broad national supplier base

 

visit website of Amazing Vouchers

Brand Design: Chatroom was commissioned to develop the Brand Design for “That’s Africa”

 

Action Steps

• Brand Development Workshop and proprietary process
• Brand Design
• Ad Design

Outcome

• Brand Identity
• Brand Design: Logo and stationery
• Corporate Brochure Design, Copy (German and English) and Production
• Ad Design

 

Client Profile

That’s Africa is a Cape Town based tour operator specializing in creative concepts for foreign incoming travel and incentives.

 

visit webiste of That's Africa

Brand Strategy and Brand Identity Development: The Eastern Cape Tourism Board invited Expressions of Interest from branding and marketing specialists to confirm the Eastern Cape Tourism brand and, in alignment with this, to develop a Brand Architecture for Eastern Cape Tourism that spoke to consumers, employees and stakeholders and would be reflective of the Eastern Cape Tourism Board’s vision, mission and product promise.

Action Steps

• Stakeholder interviews
• Competitor benchmarking
• Communication tool check-up
• Brand Hypothesis, Brand Validation
• Brand Identity Development
• Concept for Brand Communication and launch

Outcome

• A clearly defined Brand Strategy, Brand Positioning and Brand Essence of the Eastern Cape
• A clearly defined Brand Architecture
• A detailed definition of the Brand Identity: Brand as an Organisation, Brand as a Product, Brand as a Person, Brand as a Symbol

 

visit website of Eastern Cape Tourism Board

This is your biggest asset. Long-term sustainable profitability is built through continuous growth of brand equity.

 

We understand this, converting this knowledge into developing, preserving and accelerating brands.

Chatroom’s brand development product capitalises on:

• Brand Assessment, Brand Architecture, Customer and Competitor Research: understanding your position in the market of the 21st century. We assess your strengths and the strengths of your competitors to develop your leading edge.
• Brand hypothesis and validation: inventing your brand inside out and making sure that staff and stakeholders are part of the brand journey.
• Brand Design: the Look&Feel of your brand can make or break the first impression. Let Chatroom tailor your image from business cards to website so that every element of your company has a definitive look.
• Brand Identity Development: Brand Essence, Vision, Mission, Values. Augmenting where and how your company is positioned in the market by distilling your brand’s essence.
• Brand Strategy: maximising your position in the market of the 21st century.

PR and Brand Design: Chatroom was tasked to develop the brand design for Winchester Mansions. Chatroom is coordinating Public Relations for the hotel, restaurant and special events such as the Sunday Jazz Brunches and the Grape Gourmet evenings.

 

Action Steps

• Brand Development incl. Brand Identity workshop, brand design and internal communication of the revamp
• Development of marketing material
• Ongoing PR activities for the hotel, restaurant and special events
• Provide architecture of participation for social media

 

Outcome

• Brand Identity with revamp of the brand throughout all applications
• Marketing material, including brochures for English and German speaking audiences
• Free editorial coverage including radio for the hotel, restaurant and special events
• Active social media presence
• Strong positioning of the brand
• Increased brand awareness throughout the service chain and emotional bond to the brand

 

Client Profile

Winchester Mansions is a leading seafront hotel in Cape Town.

 

visit website of Winchester Mansions

Brand Design and applications: Pallinghurst Resources is an investment holding company which pursues opportunities in natural resources. Its four investment platforms are colored gemstones, steel feed materials, the luxury brand Fabergé. Pallinghurst is listed on the Johannesburg and Bermuda Stock Exchange and pursues investment opportunities in Africa and Australia. Chatroom was appointed for Logo re-design and within this process, to develop the corporate identity for the organisiation, putting emphasis on people not “figures”

 

Action Steps

• Intensive briefing session with the team
• Define visual landscape of the brand
• Create logo and Look&Feel of the brand
• Select appropriate high-quality paper stock and finishing techniques for print production

 

Outcome

• Bold and agile brand Look&Feel
• Corporate communication material, e.g. business cards and letterheads with premium finishes
• Material for both UK and South African offices

 

Client Profile

Pallinghurst is an investment holding company which pursues opportunities in natural resources globally. Its four investment platforms are coloured gemstones, the luxury brand Fabergé, steel feed materials and platinum group metals.

 

visit website of Pallinghurst Resources

Brand Design and applications: Chatroom has been tasked to develop the brand design for DesignSpaceAfrica, the firm of award winning architect Luyanda Mpahlwa.

 

Action Steps:

• Consultation on brand name
• Exploration of the diverse local visual languages and expressions
• Presentation of concept design proposals
• Creation of concepts for marketing material in cooperation with in-house design team

 

Outcomes:

• Logo design
• Business cards and stationery
• Concept designs for marketing collateral
• Design guidelines for brand applications and marketing material generated in-house

 

Client Profile

DesignSpaceAfrica is an architectural firm based in Cape Town, South Africa, with a broad local and international client base. Along the motto “Design: the freedom to create”, the firm offers cutting-edge architectural solutions for buildings, interior and urban spaces. Its team was involved in flagship projects such as the South African Embassy in Berlin and the award-winning 10x10 Housing Project.

Brand Strategy and Development, BTL campaign and material development: The former Cape Oil Gas Initiative was seeking to develop a new brand that would position Cape Town and the Western Cape in particular and South Africa as a whole as an oil supply hub in the face of increasing opportunities of the West African oil and gas exploration activities while at the same time working together with other African nations.

 

Action Steps

• Stakeholder interviews
• Competitor benchmarking
• Communication tool check-up
• Brand Hypothesis and Brand Validation
• Brand Identity Development
• Brand Design and concept for brand launch.

 

Outcome

• Name "South African Oil and Gas Alliance" with the slogan “Unlocking African Value”
• Clearly defined Brand Positioning, Brand Essence and Brand Architecture
• Detailed definition of the Brand Identity
• Brand Design: logo, claim, colors, layouts
• Brand Design guideline

 

Client Profile

The South African Oil and Gas Alliance represents a wide range of South African Suppliers, service providers and international partners. It services the Exploration and Production, New Project Development, Fabrication and Construction and Repairs and Maintenance sectors.

 

visit website of SAOGA

Corporate PR, Corporate Communication, Brand Development, Advertising: Initially, the company needed Public Relations for its BBBEE deal in 2005. Old Mutual Investment Group South Africa (OMIGSA) facilitated this deal and had become a shareholder. At the same time – having become a market leader nationally and stepping onto the international arena – Anchor Industries had outgrown its look and feel.

	For our ongoing PR, Chatroom has been awarded the PRISM Award in the Business to Business category by the Public Relations Institute of Southern Africa (PRISA).   read more >>

Action Steps

• Public Relations for the BBBEE deal incl. press conference
• Competitor benchmarking nationally and internationally and communication tool check-up
• Extensive site visits
• Photoshootings
• Brand Identity workshop and definition of brand and its offerings
• Brand design including the revision of collateral
• Media plan development for public relations and advertising
• Ongoing public relations and brand design

Outcome

• Press conference and press kit
• Publicity in national newspapers and specialist magazines for the BBBEE deal
• Extensive print and online coverage with corporate and personal profiling as well as on projects
• Brand strategy and Corporate Design guidelines
• Brand Design: packaging, heavy-duty equipment branding, corporate clothing, website, e-newsletter, catalogues, stationery
• Corporate picture library
• Trade show activities nationally and internationally
• Advertising print and online

Client Profile:

Anchor Industries is an internationally operating, privately owned company based in South Africa, offering sales, testing and rental of equipment throughout the lifting, rigging, marine and offshore mooring divisions to local and international clients. The company was established in 1994 and has fully-fledged offices in Durban, Cape Town and Johannesburg. Equipment and procedures are strictly controlled through the DNV approved ISO9001:2000 Quality Management System.

visit website of Anchor Industries