Brand Development, Brand and Product PR, BTL: Chatroom developed the Brand Identity for Mellerware.

Action Steps

• Management of Brand Identity workshop
• Competitor Research, Communication- tool Check-up
• Brand Hypothesis, Brand Validation, Brand Identity Development
• Brand Design: Redesign of Packaging, slogan development
• Design and Production for communication tools and collateral
• Website re-development, Public Relations
• Launch Event, Advertising Design

Outcome

• A clearly defined Brand Strategy, Brand Positioning and Brand Essence for Mellerware
• A clearly defined Brand Architecture for Creative Housewares
• A detailed definition of the Brand Identity: Brand as an Organisation, Brand as a Product, Brand as a Person, Brand as a Symbol
• A new slogan: Trends for Life
• Packaging design
• Communication tools: catalogue, brochure
• Brand Style guide
• Website update
• Ongoing product coverage, media co-operations and competitions
• Co-operations with Elle Decoration for product presentation at SA Design Expo Decorex

Client Profile

Mellerware is a South African small appliance brand and main brand of South African appliance distributor Creative Housewares.

visit website of Mellerware

ATL: Radio Campaign, Chatroom developed a radio campaign for Oregon Scientific to promote their two-way radio phones and weather forecasters before Father’s Day.

Action Steps

• Research on target audience
• selection of radio stations
• development of “character”
• development of concept for spots
• selection of voice over for characters and pay-off line
• co-ordination of recording and sound engineering

Outcome

• Defined Oregon Scientific character “Riaan”
• Concept for Oregon Scientific products radio spots: what happens without the help of “smart living”
• Spot 1: “Rain” – for Weather forecasters
• Spot 2: “Lost” – for Two-way-radio stations

Client Profile

Oregon Scientific is the retail brand for Integrated Display Technology Group (IDT) which is a pioneering, global company with 7.000 employees people worldwide

visit Oregon Scientific South Africa

From below-the-line marketing to mass media television, radio and all old and new platforms: we have them covered.

No matter how small, big or ubiquitous your product or service, it is crucial for you to promote your brand. In the highly competitive environment in which brands operate second best is not an option.

• Above The Line: the Big Three: Print, Radio and TV. Chatroom works in depth with these media to create inspired communication campaigns that bring the message home every time.
• Below The Line: never underestimate the immense impact and reach of direct marketing and Point Of Sale. These underrated forms of marketing are your frontline troops.
• Media Planning and Management: calculate your annual media plan, media selections, placement and budget to maximise exposure and profitability.
• Campaign Development: we think across all media and are always on the look out for innovative ways to promote our clients. Our campaign designs are geared to develop your brand and its communication style, steadily growing your market and future markets.

Corporate PR and Communication, Brand Launch, Advertising: Maersk Line needs an annual print media campaign focusing on the company’s different areas of expertise, enhanced by regular editorial coverage and interviews with key management. Chatroom also handled the launch of the new Maersk Line brand in South Africa in 2006.

Action Steps

• Photographs of Maersk ships, containers, operations and related features
• Development of print campaign with three motives (Reefer, Relationship, E-commerce)
• Analysis of industry media and relevant features, development of media plan
• Booking of advertisements
• Media liaising: Securing editorial coverage, interview briefs, editing
• Brand Launch event management throughout South Africa
• National Brand Launch implementation, electronic brand launch tools, e.g. AV, multimedia show
• Print advertising and marketing collateral for Maersk Namibia and Maersk Mozambique

Outcome

• Brand Launch Campaign
• Print Campaign
• Annual media plan for South Africa and Namibia to maximise coverage in relevant publications and features
• Free editorial nationally, interviews with MD and key personnel
• Profiling of management
• Key messages for PR purposes
• local Maersk image library for advertisements, advertorials and other purposes

visit website of Maersk Line

Brand Strategy and PR: Cape Cobra appointed Chatroom to develop an identity to handle Public Relations in South Africa.

Action Steps

• Brand Strategy and Brand Identity Workshop
• Media Launch event
• Public Relations: Exclusive Media Events, Fashion Shows, Media Relations
• Print Campaign Development for overseas audiences and strategic placement options thereof

Outcome

• Brand Strategy
• Media event with editorial coverage on TV, Print, Online
• Publicity activities with editorial coverage in South Africa’s leading lifestyle and fashion magazines
• Brand exposure at Carducci Fashion Show, Arise Fashion Week, Nelson Mandela Day/ Gavin Rajah
• Advertisements in international and local publications

Client Profile

Cape Cobra has established itself as a manufacturer of high and quality, handcrafted exotic leather accessories encompassing handbags, briefcases, belts, luggage and smaller leather items. With a production line including exotic skins such as Alligator, Nile Crocodile, Ostrich, Lizard Python and Buffalo, the company  produces for top international design houses and labels such as Michael Kors, Judith Lieber, CeCe Cord, Calvin Klein and others.

visit website of Cape Cobra

Corporate PR, Corporate Communication, Brand Development, Advertising: Initially, the company needed Public Relations for its BBBEE deal in 2005. Old Mutual Investment Group South Africa (OMIGSA) facilitated this deal and had become a shareholder. At the same time – having become a market leader nationally and stepping onto the international arena – Anchor Industries had outgrown its look and feel.

	For our ongoing PR, Chatroom has been awarded the PRISM Award in the Business to Business category by the Public Relations Institute of Southern Africa (PRISA).   read more >>

Action Steps

• Public Relations for the BBBEE deal incl. press conference
• Competitor benchmarking nationally and internationally and communication tool check-up
• Extensive site visits
• Photoshootings
• Brand Identity workshop and definition of brand and its offerings
• Brand design including the revision of collateral
• Media plan development for public relations and advertising
• Ongoing public relations and brand design

Outcome

• Press conference and press kit
• Publicity in national newspapers and specialist magazines for the BBBEE deal
• Extensive print and online coverage with corporate and personal profiling as well as on projects
• Brand strategy and Corporate Design guidelines
• Brand Design: packaging, heavy-duty equipment branding, corporate clothing, website, e-newsletter, catalogues, stationery
• Corporate picture library
• Trade show activities nationally and internationally
• Advertising print and online

Client Profile:

Anchor Industries is an internationally operating, privately owned company based in South Africa, offering sales, testing and rental of equipment throughout the lifting, rigging, marine and offshore mooring divisions to local and international clients. The company was established in 1994 and has fully-fledged offices in Durban, Cape Town and Johannesburg. Equipment and procedures are strictly controlled through the DNV approved ISO9001:2000 Quality Management System.

visit website of Anchor Industries