Marketing Planning, PR: Chatroom conducted a marketing workshop with Grootbos management defining the key points that make out the uniquness of the place as well as key messages for all communication efforts.

Action steps

The Grootbos Brand Identity is defined through 5 pillars that make out the uniqueness of this place:

• Workshop
• Brand identity definition
• Press release and media liaison
• Activities
• Foundation

… in harmony with nature
The workshop was followed up with PR to selected publications

Outcome

• Five pillars brand identity
• Editorial in selected publications

Client Profile

Grootbos Private Nature Reserve is luxury accommodation situated on the fynbos and fored glad hills. It has carved a unique niche in the up market eco-lodge sector by specializing in the Cape region of South Africa’s flora and marine biodiversity

visit website of Grootbos Private Nature Reserve

Brand Design: Chatroom was commissioned to develop the Brand Design for “That’s Africa”

Action Steps

• Brand Development Workshop and proprietary process
• Brand Design
• Ad Design

Outcome

• Brand Identity
• Brand Design: Logo and stationery
• Corporate Brochure Design, Copy (German and English) and Production
• Ad Design

Client Profile

That’s Africa is a Cape Town based tour operator specializing in creative concepts for foreign incoming travel and incentives.

visit webiste of That's Africa

Brand Strategy and Brand Identity Development: The Eastern Cape Tourism Board invited Expressions of Interest from branding and marketing specialists to confirm the Eastern Cape Tourism brand and, in alignment with this, to develop a Brand Architecture for Eastern Cape Tourism that spoke to consumers, employees and stakeholders and would be reflective of the Eastern Cape Tourism Board’s vision, mission and product promise.

Action Steps

• Stakeholder interviews
• Competitor benchmarking
• Communication tool check-up
• Brand Hypothesis, Brand Validation
• Brand Identity Development
• Concept for Brand Communication and launch

Outcome

• A clearly defined Brand Strategy, Brand Positioning and Brand Essence of the Eastern Cape
• A clearly defined Brand Architecture
• A detailed definition of the Brand Identity: Brand as an Organisation, Brand as a Product, Brand as a Person, Brand as a Symbol

visit website of Eastern Cape Tourism Board

PR and Brand Design: Chatroom was tasked to develop the brand design for Winchester Mansions. Chatroom is coordinating Public Relations for the hotel, restaurant and special events such as the Sunday Jazz Brunches and the Grape Gourmet evenings.

Action Steps

• Brand Development incl. Brand Identity workshop, brand design and internal communication of the revamp
• Development of marketing material
• Ongoing PR activities for the hotel, restaurant and special events
• Provide architecture of participation for social media

Outcome

• Brand Identity with revamp of the brand throughout all applications
• Marketing material, including brochures for English and German speaking audiences
• Free editorial coverage including radio for the hotel, restaurant and special events
• Active social media presence
• Strong positioning of the brand
• Increased brand awareness throughout the service chain and emotional bond to the brand

Client Profile

Winchester Mansions is a leading seafront hotel in Cape Town.

visit website of Winchester Mansions