Public Relations/ Event PR: Chatroom took care of the PR for events such as the Selati Africylce 2007 presented by Toyota and the Cederberg Mountainbike Experience.

Action Steps

• Organization of the media conference for the launch of Africycle with Mpumalanga MEC Craig Padayachee in Johannesburg
• Supply of lifestyle, sports and tourism special interest magazines as well as newspapers with regular updates on the events.

We worked closely with the 180 events team and took care of all media relations prior, during and past the event.

Outcome

• Press Conference
• Editorial coverage with key-messaging in tourism and sustainability related publications

Client Profile

180° Cederberg Mountainbiking (MTB) Experience is a mountain biking race situated in the heart of the Cederberg Wilderness Area.

PR

Client Profile

Grassroot soccer trains African soccer stars, coaches, teachers and peer educators in the world’s most HIV-affected countries. It wants to deliver an interactive HIV prevention and engages young people through schools, community outreach and social multimedia

Client Brief

Chatroom was commissioned to raise the awareness of Grassroot Soccer and the organisation’s impact on communities

Action Steps

• Ongoing public relations activities: media release development, dissemination and following up
• Media coordination for various events such as Skillz Curriculum DVD launch, Opening of the Football for Hope Centre
• Media interviews facilitation

Outcome

• Consistent  coverage in national and local community newspapers, sports publications and radio
• Feature articles on The Big Issue, Vuvuzela Magazine and Leadership in Sport
• High level media attendance at various events
• Development and production of the flyers

visit website of Grassroot Soccer

Retail, in-store and window display, with an adaptation of the overall marketing message giving people an exciting touch point with this progressive brand.

Chatroom was appointed to present ideas for the launch of the South African national soccer team jersey for the 2010 Fifa Soccer World cup.  

Action Steps

• Briefing with client about overall theme and key messages and technical restrictions
• Develop concepts for window display units, point of sale items and ideas for flagship stores
• Present ideas and further specific items selected

Outcome

• Four concepts to carry the Jersey Launch theme from the window through the store, creating various touch points with the campaign
• Ideas for window display in a more innovative way  for this and campaigns in future

Client Profile

The Adidas Group is a global leader in the sporting goods industry and offers an enormous range of product which are available all over the world
We strive to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle.
Mainly focuses on four key categories globally: football, running, training and basketball.
From street fashion to high fashion, all uniquely inspired and linked to sport.

One of the sponsors of the Fifa Worldcup 2010 in South Africa

visit website of adidas South Africa

Public Relations: Camera crews have been travelling to every continent during 2007 and 2008 to film 26 powerful human interest stories under the title of ‘Football’s Hidden Story’ – a testament to the role of football as a source of encouragement and hope; an affirmation of the true meaning of the world’s greatest game.

This unique project shows the other side of football – ordinary people with extraordinary lives. It is a new approach to programming, involving extensive, international research, to find dramatic and heart-warming stories. The project is endorsed by FIFA to show how football can enhance peoples’ lives in many and unexpected ways.

Action Steps

• Selecting relevant international articles and images
• Editing and placing the stories in relevant SA media
• Writing of the article of the Football’s Hidden Story shot in South Africa, about Grassroot Soccer, an HIV/AIDS Education programme with a soccer-based curriculum

Outcomes

• Extensive and regular coverage in the Sports section of daily and weekly newspapers as well as monthly publications

visit website of Fifa/Football's Hidden Story