Public Relations/ Event PR: Chatroom took care of the PR for events such as the Selati Africylce 2007 presented by Toyota and the Cederberg Mountainbike Experience.

Action Steps

• Organization of the media conference for the launch of Africycle with Mpumalanga MEC Craig Padayachee in Johannesburg
• Supply of lifestyle, sports and tourism special interest magazines as well as newspapers with regular updates on the events.

We worked closely with the 180 events team and took care of all media relations prior, during and past the event.

Outcome

• Press Conference
• Editorial coverage with key-messaging in tourism and sustainability related publications

Client Profile

180° Cederberg Mountainbiking (MTB) Experience is a mountain biking race situated in the heart of the Cederberg Wilderness Area.