Brand Identity Development, BTL, Website: Chatroom was commissioned to develop the Brand Identity.
Action Steps
- Management of brand identity workshop,
- competitor research
- communication tool check-up
- Brand Hypothesis
- Brand Validation
- Brand Identity Development
- Brand Design
- Design and Production of communication tools and collateral
- Website re-vamp/ development (structure, content, imagery and icons)
Outcome
- Brand Identity Plan: Vision, Mission, Values, Brand Personality, Brand Positioning, Brand Essence
- Brand Design: logo, fonts, colors, style elements, imagery
- Style Guide for brand applications
- Brand Map (poster and pocket size)
- Website re-design
- Member and Partner packs incl. cards, stickers, jewel cases
- Promotion packs and ideas
- Internal marketing material, e.g. mouse pads
Client Profile
Amazing Vouchers is a web-based loyalty program providing members with freebies and discounts from a broad national supplier base