Brand Strategy and Brand Identity Development: The Eastern Cape Tourism Board invited Expressions of Interest from branding and marketing specialists to confirm the Eastern Cape Tourism brand and, in alignment with this, to develop a Brand Architecture for Eastern Cape Tourism that spoke to consumers, employees and stakeholders and would be reflective of the Eastern Cape Tourism Board’s vision, mission and product promise.

Action Steps

• Stakeholder interviews
• Competitor benchmarking
• Communication tool check-up
• Brand Hypothesis, Brand Validation
• Brand Identity Development
• Concept for Brand Communication and launch

Outcome

• A clearly defined Brand Strategy, Brand Positioning and Brand Essence of the Eastern Cape
• A clearly defined Brand Architecture
• A detailed definition of the Brand Identity: Brand as an Organisation, Brand as a Product, Brand as a Person, Brand as a Symbol

visit website of Eastern Cape Tourism Board