PR and Brand Design: Chatroom was tasked to develop the brand design for Winchester Mansions. Chatroom is coordinating Public Relations for the hotel, restaurant and special events such as the Sunday Jazz Brunches and the Grape Gourmet evenings.
Action Steps
- Brand Development incl. Brand Identity workshop, brand design and internal communication of the revamp
- Development of marketing material
- Ongoing PR activities for the hotel, restaurant and special events
- Provide architecture of participation for social media
Outcome
- Brand Identity with revamp of the brand throughout all applications
- Marketing material, including brochures for English and German speaking audiences
- Free editorial coverage including radio for the hotel, restaurant and special events
- Active social media presence
- Strong positioning of the brand
- Increased brand awareness throughout the service chain and emotional bond to the brand
Client Profile
Winchester Mansions is a leading seafront hotel in Cape Town.