Brand development and design: Having been in the industry for many years, Bloy, formerly know as BMRE, tasked Chatroom with the revamp of its brand with free reign to touch up the brand name.
ACTION STEPS
- In-depth briefing with the team on product and service offerings, and the market
- Identify the visual landscape of the Bloy brand
- Create the logo and Look & Feel of the brand
OUTCOME
- New company name in line with strategic goals: Bloy Resource Evaluation
- Corporate communication material for Bloy: business cards, fact sheet, report cover
- Corporate folder
CLIENT PROFILE
Bloy is a mineral resource evaluation consultancy specialising in smart solutions for operating mines. The company has a solid portfolio across a range of commodity types and is highly recommended by heavy weights such as AngloGold Ashanti and Anglo American.