Brand Development, Brand and Product PR, BTL: Chatroom developed the Brand Identity for Mellerware.
Action Steps
- Management of Brand Identity workshop
- Competitor Research, Communication- tool Check-up
- Brand Hypothesis, Brand Validation, Brand Identity Development
- Brand Design: Redesign of Packaging, slogan development
- Design and Production for communication tools and collateral
- Website re-development, Public Relations
- Launch Event, Advertising Design
Outcome
- A clearly defined Brand Strategy, Brand Positioning and Brand Essence for Mellerware
- A clearly defined Brand Architecture for Creative Housewares
- A detailed definition of the Brand Identity: Brand as an Organisation, Brand as a Product, Brand as a Person, Brand as a Symbol
- A new slogan: Trends for Life
- Packaging design
- Communication tools: catalogue, brochure
- Brand Style guide
- Website update
- Ongoing product coverage, media co-operations and competitions
- Co-operations with Elle Decoration for product presentation at SA Design Expo Decorex
Client Profile
Mellerware is a South African small appliance brand and main brand of South African appliance distributor Creative Housewares.