ATL: Radio Campaign, Chatroom developed a radio campaign for Oregon Scientific to promote their two-way radio phones and weather forecasters before Father’s Day.
Action Steps
- Research on target audience
- selection of radio stations
- development of “character”
- development of concept for spots
- selection of voice over for characters and pay-off line
- co-ordination of recording and sound engineering
Outcome
- Defined Oregon Scientific character “Riaan”
- Concept for Oregon Scientific products radio spots: what happens without the help of “smart living”
- Spot 1: “Rain” – for Weather forecasters
- Spot 2: “Lost” – for Two-way-radio stations
Client Profile
Oregon Scientific is the retail brand for Integrated Display Technology Group (IDT) which is a pioneering, global company with 7.000 employees people worldwide