Brand Strategy and PR: Cape Cobra appointed Chatroom to develop an identity to handle Public Relations in South Africa.
Action Steps
- Brand Strategy and Brand Identity Workshop
- Media Launch event
- Public Relations: Exclusive Media Events, Fashion Shows, Media Relations
- Print Campaign Development for overseas audiences and strategic placement options thereof
Outcome
- Brand Strategy
- Media event with editorial coverage on TV, Print, Online
- Publicity activities with editorial coverage in South Africa’s leading lifestyle and fashion magazines
- Brand exposure at Carducci Fashion Show, Arise Fashion Week, Nelson Mandela Day/ Gavin Rajah
- Advertisements in international and local publications
Client Profile
Cape Cobra has established itself as a manufacturer of high and quality, handcrafted exotic leather accessories encompassing handbags, briefcases, belts, luggage and smaller leather items. With a production line including exotic skins such as Alligator, Nile Crocodile, Ostrich, Lizard Python and Buffalo, the company produces for top international design houses and labels such as Michael Kors, Judith Lieber, CeCe Cord, Calvin Klein and others.